Visually communicate the concept. Concepts in science and technology are often complex and can be challenging for your audience to understand. Effective illustrations can transform complicated ideas into clear comprehensible images. Visualizations tell stories. An effective image can visually explain how a scientific process works, what an extinct organism looks like, or how chemical reactions occur inside a cell.

• Scientific and technical illustrations are used to:

• Visualize subjects we can’t see such as molecules

• Visualize theoretical ideas

• Present complex concepts in simple, easy-to-understand ways

• Envision extinct organisms and ecosystems

• Clearly show how processes work

• Visually work out ideas

• Emphasize important aspects of a subject

• Omit extraneous details

• Idealize the subject

• Show how a product or system works